+ Creative Directing

+ DX (Digital Transformation) & Marketing

+ Educator – Higher Education

+ Investor

Henry Hyunrok Sung (成炫錄)

In-depth Knowledge and Experiences of Digital Transformation, IMC(Integrated Marketing & Communications), Product Marketing, Creative Directing, Digital+Social+Data+B2C/B2B Marketing+Contents design+producing+3D Tech, and New Biz Developing across Digital Signage/Commercial Display, Consumer Electronics, IT, Media & Entertainment, Education, Government industry.

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HenrySung’s NFTs
HenrySung’s NFTs



Helsinki School of Economics(Alto Univ.), Helsinki, Finland.
(Sep. 2007 ~ Mar. 2009). EMBA – IDBM(International Design Business Management) Thesis : A study on city web identity of the city brand web site

Sheridan College, Oakville, Canada. (Jan. 1998 ~ June. 1999)
Pg.D(Post-graduated Diploma), 3D Technical Director, School of Animation, Arts and Design.

Sung Kyun Kwan University, Seoul, Korea. (Mar. 1989 ~ Feb. 1996)
BFA, Visual Communication Design
* ‘Insights for Innovation’(http://www.ideou.com/ ), IDEO University online certificate. (Oct. 2015)

Expertise area and past experiences: Digital Transformation, Community/Brand & Campaign ecosystem,  Product Marketing Strategy, Social Media/ Web/ Database/ Service Marketing, UI/UX/DX/Service Design, Creative strategy, Data Visualization, Learning Contents Development for workforce enablement @LG Electronics/ Autodesk KoreaIBM Korea/ Samsung OpenTide China/ Edge Interactive Canada Inc. etc. and Founder of Hongik I Media

Teaching Subject at the University graduated school and bachelor course : Digital Environment and Future Contents, Design Thinking, Digital Creative Marketing, Design Marketing, Culture Marketing, 3D Making, UX, Computer Graphics related subject as an Adjunct Prof. and Full-time Lecturer(assistant professor) at the Univ. such as Hongik Univ., SungKyunKwan Univ., Kyunghee Univ., Honam Univ.

STEM -Maker Education Volunteering: Mentor, Young Makers Workshop, Maker Ed Korea, Published ‘Young Makerspace Playbook’ https://www.slideshare.net/fraystation/youth-makerspace-playbookkorean)

Yooth Makerspace Playbook

– Member of Maker Ed Korea (2016~2017), Korea
– Member of IDSA(Industrial Designers Society of America-미국산업디자이너협회) / AIGA, USA
– Member of Service Design Networks(서비스디자인네트워크), Germany
– Advisory Council, World Brand Congress 2013, India
– Executive board of ‘Service Interface’ Korea Digital Design Council, Korea.
– Council/Consulting/Mentoring, ‘SW + The Humanities’ Forum, NIPA(National IT Industry Promotion Agency-정보통신산업진흥원), Korea.(2012~2014)
– Member of Korean Society of Public Design(한국공공디자인학회, 2009)

Award, Publication, Journal article

  • Award: Samsung China bada App. Developer Competition (‘I Can Spell’) -> “Prize Winners” (2010)-Game Category”, China
  • Publication: ‘Comparative study on city brand site of Seoul and Beijing’, Korean Society of Public Design, Co-author. (2009.3)
  • Journal article: ‘A study on the classification of digital channel and contents for improve B2B customer experience’, Korean society of design science(한국디자인학회). (2012.10) http://www.dbpia.co.kr/Journal/ArticleDetail/2993855
  • Presentation Deck : https://www.slideshare.net/fraystation/presentations

Thesis, Conference Presenter
– “Customer-centric approach”, 3rd Korean National Conference on Service Design, Korea National Chapter of Service Design Network, SungKyunKwan, Seoul, Korea. (2014.12)
– “Service Marketing transformation for B2B Service – Mapping Customer Journey”, 2nd Korean National Conference on Service Design, Korea National Chapter of Service Design Network, SungKyunKwan University, Seoul, Korea. (2013.12)
– “Digital service design for B2B customers -Focusing on Digital Customer Decision Journey”, Korea National Chapter of Service Design Network, COEX, Seoul, Korea. (2012.7)
– A study on city web identity of the city brand website – Newyork, Helsinki, Seoul city, Master Thesis, Helsinki School of Economics. (2009)

Jury –Board member of judge competition
– Traditional market package model development through Service Design
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2015.1)
– Independent living support of senior citizen for active aging Service Design
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2014.12)
– 48th Korea Design Exhibition, Digital Media Contents Category
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부), Korea. (2013.5)
– Awarding GD(Good Design) products, Communication Category-Graphic Design/UX/UI, Jury of GD(Good Design) Mark
Sponsor: MKE(Ministry of Knowledge Economy-지식경제부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2008.5.15~16/ 2008.10.16)

* Whenever I have spare time, I always enjoy creative inspiration works. I love creative life as a professional freelancer, designer.
– ‘LG Studio Brand Intro motion graphics‘, ‘CuttingEdge2013-Best Digital Designer Invited International Exhibition’, Gallery eAng, KDDC(Korea Digital Design Council), Seoul, Korea. (2013.12.27)
– ‘IBM Social Business poster’, 2013 Best Digital Designer Invited International Exhibition’, Dong Myung Univ., KDDC(Korea Digital Design Council), Seoul, Korea. (2012.12.12 ~ 12.18)
– ‘Asia Digital Design International Exhibition 2007 NID’, KDDC(Korea Digital Design Council), India. (2007.8.17 ~ 8. 20)

1st Private Exhibition, ‘Confusion’, Mudung Gallery, Gwangju, South Korea. (2007.3.20 ~ 3. 26)
– ‘VIDAK 2006 Member Exhibition in Akita’, JAPAN Akita Univ. gallery, VIDAK(Visual Information Design Association of Korea), Akita, Japan. (2007.2.13 ~ 2.23)

– See more Creative Portfolio >>


  • Adjunct Professor, Sung Kyun Kwan University: Graduated course of Design Management, ‘Digital Environment and Future Contents'(2012.9~2018.2), Undergraduate course: ‘Design Marketing'(2016.9~2017.2)
  • Lecture, ‘SW + The Humanities’ Forum (SW+인문학 포럼), NIPA(National IT Industry Promotion Agency(정보통신산업진흥원), Korea. (2013)
  • Special Lecturer, International Design School for Advanced Studies, IDAS, Hongik University : ‘Usability Test’ (2012.9~2012.12)
  • Lecturer, Sung Kyun Kwan University : ‘Computer Art (UX, UI)’. (2005.3-2006.8)
  • Lecturer, Kyung Hee University : ‘Visual & Motion Graphics’, ‘GUI(Graphic User Interface)’ (2002.3-2004.2)
  • Lecturer, Kyung Hee University. : ‘GUI (Graphic User Interface) & Programming’ (2006.3-2006.8)
  • Lecturer, DCA (Digital Contents Academy), Kyungmin College.: Web development. (2004.3-2004.8)
  • Special Lecture, Hanwha Corp., ‘Online Branding’ (2006.7)
  • Lecturer, Kotra Beijing, Royal King hotel : ‘Digital Marketing Trends-Digital Integrated ’.(2010.12.28)

Technical Skills
– Marketing Automation/ Analysis: Salesforce Podot, Oracle Eloqua, IBM Unica Netinsight, Coremetrics, Adobe Omniture SiteCatalyst, Hootsuite
– Front end: HTML5/CSS3, Javascript, SQL
– 2D & 3D: Autodesk Fusion 360, Maya, TinkerCAD/ Side Effects Houdini/ Adobe Photoshop, Illustrator, AfterEffects
– Learning contents development: Camtasia
– MS Office

Military service
Sergeant, Defense Communication Command, Ministry of National Defense, Republic of Korea. (1991.1~1993.7)