+ Creative Directing

+ DX (Digital Transformation) & Marketing

+ Data Analytics

+ Educator – Higher Education

+ Investor

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” ― Steve Jobs

Henry Hyunrok Sung (成炫錄)

In-depth Knowledge and Experiences of
– Digital Transformation(Marketing/Product Planning-Commercial Display/PC/Monitor/Solution/Robot)
– Experience Marketing (Global Exhibition-CES/ISE/InfoComm, Event, Showroom, etc.), Contents Design and Management
– Product Marketing(Micro LED, LED Cinema, Commercial Display, 3D Software, etc)
– Integrated Marketing & Communications, Digital/Social Marketing, Creative Directing & Producing
– Data Analytics
, and New Biz Developing across Busines & Solutions, Consumer Electronics, IT, Retail, Media & Entertainment, Software, 3D Tech, Education, Government, B2C/B2B industry.

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EDUCATIONAL QUALIFICATION
Helsinki School of Economics(Alto Univ.), Helsinki, Finland.
(Sep. 2007 ~ Mar. 2009). EMBA – IDBM(International Design Business Management) Thesis : A study on city web identity of the city brand web site

Sheridan College, Oakville, Canada. (Jan. 1998 ~ June. 1999)
Pg.D(Post-graduated Diploma), 3D Technical Director, School of Animation, Arts and Design.

Sung Kyun Kwan University, Seoul, Korea. (Mar. 1989 ~ Feb. 1996)
BFA, Visual Communication Design
* ‘Insights for Innovation’(http://www.ideou.com/ ), IDEO University online certificate. (Oct. 2015)



Expertise area and past experiences: Digital Transformation, Community/Brand & Campaign ecosystem,  Product & Experience Marketing, Digital/ Social/ Web/ Database/ Service Marketing, UI/UX/DX/Service Design, Creative Strategy, Data Visualization, Digital Screen/Signage retail contents/Branding, Learning Contents Development for workforce enablement @LG Electronics/ Autodesk KoreaIBM Korea/ Samsung OpenTide China/ Edge Interactive Canada Inc. etc. and Founder of Hongik I Media

Teaching Subject at the University graduate school and bachelor course : Digital Environment and Future Contents, Design Thinking, Digital Creative Marketing, Design Marketing, Culture Marketing, 3D Making, UX, Computer Graphics related subject as an Adjunct Prof. and Full-time Lecturer(assistant professor) at the Univ. such as Hongik Univ., SungKyunKwan Univ., Kyunghee Univ., Honam Univ.

STEM -Maker Education Volunteering: Mentor, Young Makers Workshop, Maker Ed Korea, Published ‘Young Makerspace Playbook’ https://www.slideshare.net/fraystation/youth-makerspace-playbookkorean)

Yooth Makerspace Playbook

Technical Skills
– Data Analytics: Python
– Marketing Automation/ Analysis: Salesforce Podot, Oracle Eloqua, IBM Unica Netinsight, Coremetrics, Adobe Omniture SiteCatalyst, Hootsuite
– Front end: HTML5/CSS3, Javascript, SQL
– 2D & 3D: Autodesk Fusion 360, Maya, Side Effects Houdini/ Adobe Photoshop, Illustrator, AfterEffects
– MS Office

Council
– Member of Maker Ed Korea (2016~2017), Korea
– Member of IDSA(Industrial Designers Society of America-미국산업디자이너협회) / AIGA, USA
– Member of Service Design Networks(서비스디자인네트워크), Germany
– Advisory Council, World Brand Congress 2013, India
– Executive board of ‘Service Interface’ Korea Digital Design Council, Korea.
– Council/Consulting/Mentoring, ‘SW + The Humanities’ Forum, NIPA(National IT Industry Promotion Agency-정보통신산업진흥원), Korea.(2012~2014)
– Member of Korean Society of Public Design(한국공공디자인학회, 2009)

Award, Publication, Journal article

  • Award: Samsung China bada App. Developer Competition (‘I Can Spell’) -> “Prize Winners” (2010)-Game Category”, China
  • Publication: ‘Comparative study on city brand site of Seoul and Beijing’, Korean Society of Public Design, Co-author. (2009.3)
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  • Journal article: ‘A study on the classification of digital channel and contents for improve B2B customer experience’, Korean society of design science(한국디자인학회). (2012.10) http://www.dbpia.co.kr/Journal/ArticleDetail/2993855
  • Presentation Deck : https://www.slideshare.net/fraystation/presentations

Thesis, Conference Presenter
– “Customer-centric approach”, 3rd Korean National Conference on Service Design, Korea National Chapter of Service Design Network, SungKyunKwan, Seoul, Korea. (2014.12)
– “Service Marketing transformation for B2B Service – Mapping Customer Journey”, 2nd Korean National Conference on Service Design, Korea National Chapter of Service Design Network, SungKyunKwan University, Seoul, Korea. (2013.12)
– “Digital service design for B2B customers -Focusing on Digital Customer Decision Journey”, Korea National Chapter of Service Design Network, COEX, Seoul, Korea. (2012.7)
– A study on city web identity of the city brand website – Newyork, Helsinki, Seoul city, Master Thesis, Helsinki School of Economics. (2009)

Jury –Board member of judge competition
– Traditional market package model development through Service Design
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2015.1)
– Independent living support of senior citizen for active aging Service Design
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2014.12)
– 48th Korea Design Exhibition, Digital Media Contents Category
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부), Korea. (2013.5)
– Awarding GD(Good Design) products, Communication Category-Graphic Design/UX/UI, Jury of GD(Good Design) Mark
Sponsor: MKE(Ministry of Knowledge Economy-지식경제부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2008.5.15~16/ 2008.10.16)

CREATIVE INSPIRATION WORKS and EXHIBITIONS
* Whenever I have spare time, I always enjoy creative inspiration works. I love creative life as a professional freelancer, designer.
– ‘LG Studio Brand Intro motion graphics‘, ‘CuttingEdge2013-Best Digital Designer Invited International Exhibition’, Gallery eAng, KDDC(Korea Digital Design Council), Seoul, Korea. (2013.12.27)
– ‘IBM Social Business poster’, 2013 Best Digital Designer Invited International Exhibition’, Dong Myung Univ., KDDC(Korea Digital Design Council), Seoul, Korea. (2012.12.12 ~ 12.18)
– ‘Asia Digital Design International Exhibition 2007 NID’, KDDC(Korea Digital Design Council), India. (2007.8.17 ~ 8. 20)

1st Private Exhibition, ‘Confusion’, Mudung Gallery, Gwangju, South Korea. (2007.3.20 ~ 3. 26)
– ‘VIDAK 2006 Member Exhibition in Akita’, JAPAN Akita Univ. gallery, VIDAK(Visual Information Design Association of Korea), Akita, Japan. (2007.2.13 ~ 2.23)


– See more Creative Portfolio >>
https://www.behance.net/henrysung

Lecturer

  • Adjunct Professor, Sung Kyun Kwan University: Graduated course of Design Management, ‘Digital Environment and Future Contents'(2012.9~2018.2), Undergraduate course: ‘Design Marketing'(2016.9~2017.2)
  • Lecture, ‘SW + The Humanities’ Forum (SW+인문학 포럼), NIPA(National IT Industry Promotion Agency(정보통신산업진흥원), Korea. (2013)
  • Special Lecturer, International Design School for Advanced Studies, IDAS, Hongik University : ‘Usability Test’ (2012.9~2012.12)
  • Lecturer, Sung Kyun Kwan University : ‘Computer Art (UX, UI)’. (2005.3-2006.8)
  • Lecturer, Kyung Hee University : ‘Visual & Motion Graphics’, ‘GUI(Graphic User Interface)’ (2002.3-2004.2)
  • Lecturer, Kyung Hee University. : ‘GUI (Graphic User Interface) & Programming’ (2006.3-2006.8)
  • Lecturer, DCA (Digital Contents Academy), Kyungmin College.: Web development. (2004.3-2004.8)
  • Special Lecture, Hanwha Corp., ‘Online Branding’ (2006.7)
  • Lecturer, Kotra Beijing, Royal King hotel : ‘Digital Marketing Trends-Digital Integrated ’.(2010.12.28)

Military service
Sergeant, Defense Communication Command, Ministry of National Defense, Republic of Korea. (1991.1~1993.7)