About Henry Sung
+ Creative Directing + DX (Digital Transformation) & Marketing + Data Analytics + Educator – Higher Education + Investor “Your time is limited, so don’t waste it living someone else’s […]
Design, Data, Marketing
+ Creative Directing + DX (Digital Transformation) & Marketing + Data Analytics + Educator – Higher Education + Investor “Your time is limited, so don’t waste it living someone else’s […]
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” ― Steve Jobs
In-depth Knowledge and Experiences of
– Digital Transformation(Marketing/Product Planning-Commercial Display/PC/Monitor/Solution/Robot)
– Experience Marketing (Global Exhibition-CES/ISE/InfoComm, Event, Showroom, etc.), Contents Design and Management
– Product Marketing(Micro LED, LED Cinema, Commercial Display, 3D Software, etc)
– Integrated Marketing & Communications, Digital/Social Marketing, Creative Directing & Producing
– Data Analysis
, and New Biz Developing across Busines & Solutions, Consumer Electronics, IT, Retail, Media & Entertainment, Software, 3D Tech, Education, Government, B2C/B2B industry.
[ Social Media Link]
EDUCATIONAL QUALIFICATION
Helsinki School of Economics(Alto Univ.), Helsinki, Finland. (Sep. 2007 ~ Mar. 2009). EMBA – IDBM(International Design Business Management) Thesis : A study on city web identity of the city brand web site
Sheridan College, Oakville, Canada. (Jan. 1998 ~ June. 1999)
Pg.D(Post-graduated Diploma), 3D Technical Director, School of Animation, Arts and Design.
Sung Kyun Kwan University, Seoul, Korea. (Mar. 1989 ~ Feb. 1996)
BFA, Visual Communication Design
* ‘Insights for Innovation’(http://www.ideou.com/ ), IDEO University online certificate. (Oct. 2015)
Expertise area and past experiences: Digital Transformation(Data Analysis & Planning), Community/Brand & Campaign ecosystem, Product & Experience Marketing, Digital/ Social/ Web/ Database/ Service Marketing, UI/UX/DX/Service Design, Creative Strategy, Data Visualization, Digital Screen/Signage retail contents/Branding, Learning Contents Development for workforce enablement @LG Electronics/ Autodesk Korea/ IBM Korea/ Samsung OpenTide China/ Edge Interactive Canada Inc. etc. and Founder of Hongik I Media
Teaching Subject at the University graduate school and bachelor course : Digital Environment and Future Contents, Design Thinking, Digital Creative Marketing, Design Marketing, Culture Marketing, 3D Making, UX, Computer Graphics related subject as an Adjunct Prof. and Full-time Lecturer(assistant professor) at the Univ. such as Hongik Univ., SungKyunKwan Univ., Kyunghee Univ., Honam Univ.
STEM -Maker Education Volunteering: Mentor, Young Makers Workshop, Maker Ed Korea, Published ‘Young Makerspace Playbook’ https://www.slideshare.net/fraystation/youth-makerspace-playbookkorean)
Technical Skills
– Data Analytics & Visualization: Python, Tableau, ML(Machine Learning)
– Marketing Analytics and Automation: Google Analytics, Salesforce Podot, Oracle Eloqua, IBM Unica Netinsight, Coremetrics
– Front end: HTML5/CSS3, Javascript
– 2D & 3D: Autodesk Fusion 360, Maya, Side Effects Houdini/ Adobe Photoshop, Illustrator, AfterEffects
– MS Office
Council
– Member of Maker Ed Korea (2016~2017), Korea
– Member of IDSA(Industrial Designers Society of America-미국산업디자이너협회) / AIGA, USA
– Member of Service Design Networks(서비스디자인네트워크), Germany
– Advisory Council, World Brand Congress 2013, India
– Executive board of ‘Service Interface’ Korea Digital Design Council, Korea.
– Council/Consulting/Mentoring, ‘SW + The Humanities’ Forum, NIPA(National IT Industry Promotion Agency-정보통신산업진흥원), Korea.(2012~2014)
– Member of Korean Society of Public Design(한국공공디자인학회, 2009)
Award, Publication, Journal article
Thesis, Conference Presenter
– “Customer-centric approach”, 3rd Korean National Conference on Service Design, Korea National Chapter of Service Design Network, SungKyunKwan, Seoul, Korea. (2014.12)
– “Service Marketing transformation for B2B Service – Mapping Customer Journey”, 2nd Korean National Conference on Service Design, Korea National Chapter of Service Design Network, SungKyunKwan University, Seoul, Korea. (2013.12)
– “Digital service design for B2B customers -Focusing on Digital Customer Decision Journey”, Korea National Chapter of Service Design Network, COEX, Seoul, Korea. (2012.7)
– A study on city web identity of the city brand website – Newyork, Helsinki, Seoul city, Master Thesis, Helsinki School of Economics. (2009)
Jury –Board member of judge competition
– Traditional market package model development through Service Design
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2015.1)
– Independent living support of senior citizen for active aging Service Design
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2014.12)
– 48th Korea Design Exhibition, Digital Media Contents Category
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부), Korea. (2013.5)
– Awarding GD(Good Design) products, Communication Category-Graphic Design/UX/UI, Jury of GD(Good Design) Mark
Sponsor: MKE(Ministry of Knowledge Economy-지식경제부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2008.5.15~16/ 2008.10.16)
CREATIVE INSPIRATION WORKS and EXHIBITIONS
* Whenever I have spare time, I always enjoy creative inspiration works. I love creative life as a professional freelancer, designer.
– ‘LG Studio Brand Intro motion graphics‘, ‘CuttingEdge2013-Best Digital Designer Invited International Exhibition’, Gallery eAng, KDDC(Korea Digital Design Council), Seoul, Korea. (2013.12.27)
– ‘IBM Social Business poster’, 2013 Best Digital Designer Invited International Exhibition’, Dong Myung Univ., KDDC(Korea Digital Design Council), Seoul, Korea. (2012.12.12 ~ 12.18)
– ‘Asia Digital Design International Exhibition 2007 NID’, KDDC(Korea Digital Design Council), India. (2007.8.17 ~ 8. 20)
– 1st Private Exhibition, ‘Confusion’, Mudung Gallery, Gwangju, South Korea. (2007.3.20 ~ 3. 26)
– ‘VIDAK 2006 Member Exhibition in Akita’, JAPAN Akita Univ. gallery, VIDAK(Visual Information Design Association of Korea), Akita, Japan. (2007.2.13 ~ 2.23)
– See more Creative Portfolio >> https://www.behance.net/henrysung –
Lecturer
Military service
Sergeant, Defense Communication Command, Ministry of National Defense, Republic of Korea. (1991.1~1993.7)