Design, Tech in Marketing
+ Creative Directing + DX (Digital Transformation) & Marketing + Educator – Higher Education + Investor Henry Hyunrok Sung (成炫錄) hyunrok.sung@gmail.com Speak Korean/English/Chinese In-depth Knowledge and Experiences of Digital Transformation, IMC(Integrated […]
In-depth Knowledge and Experiences of Digital Transformation, IMC(Integrated Marketing & Communications), Product Marketing, Creative Directing, Digital+Social+Data+B2C/B2B Marketing+Contents design+producing+3D Tech, and New Biz Developing across Digital Signage/Commercial Display, Consumer Electronics, IT, Media & Entertainment, Education, Government industry.
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EDUCATIONAL QUALIFICATION
Helsinki School of Economics(Alto Univ.), Helsinki, Finland. (Sep. 2007 ~ Mar. 2009). EMBA – IDBM(International Design Business Management) Thesis : A study on city web identity of the city brand web site
Sheridan College, Oakville, Canada. (Jan. 1998 ~ June. 1999)
Pg.D(Post-graduated Diploma), 3D Technical Director, School of Animation, Arts and Design.
Sung Kyun Kwan University, Seoul, Korea. (Mar. 1989 ~ Feb. 1996)
BFA, Visual Communication Design
* ‘Insights for Innovation’(http://www.ideou.com/ ), IDEO University online certificate. (Oct. 2015)
Expertise area and past experiences: Digital Transformation, Community/Brand & Campaign ecosystem, Product Marketing Strategy, Social Media/ Web/ Database/ Service Marketing, UI/UX/DX/Service Design, Creative strategy, Data Visualization, Learning Contents Development for workforce enablement @LG Electronics/ Autodesk Korea/ IBM Korea/ Samsung OpenTide China/ Edge Interactive Canada Inc. etc. and Founder of Hongik I Media
Teaching Subject at the University graduated school and bachelor course : Digital Environment and Future Contents, Design Thinking, Digital Creative Marketing, Design Marketing, Culture Marketing, 3D Making, UX, Computer Graphics related subject as an Adjunct Prof. and Full-time Lecturer(assistant professor) at the Univ. such as Hongik Univ., SungKyunKwan Univ., Kyunghee Univ., Honam Univ.
STEM -Maker Education Volunteering: Mentor, Young Makers Workshop, Maker Ed Korea, Published ‘Young Makerspace Playbook’ https://www.slideshare.net/fraystation/youth-makerspace-playbookkorean)
Council
– Member of Maker Ed Korea (2016~2017), Korea
– Member of IDSA(Industrial Designers Society of America-미국산업디자이너협회) / AIGA, USA
– Member of Service Design Networks(서비스디자인네트워크), Germany
– Advisory Council, World Brand Congress 2013, India
– Executive board of ‘Service Interface’ Korea Digital Design Council, Korea.
– Council/Consulting/Mentoring, ‘SW + The Humanities’ Forum, NIPA(National IT Industry Promotion Agency-정보통신산업진흥원), Korea.(2012~2014)
– Member of Korean Society of Public Design(한국공공디자인학회, 2009)
Award, Publication, Journal article
Thesis, Conference Presenter
– “Customer-centric approach”, 3rd Korean National Conference on Service Design, Korea National Chapter of Service Design Network, SungKyunKwan, Seoul, Korea. (2014.12)
– “Service Marketing transformation for B2B Service – Mapping Customer Journey”, 2nd Korean National Conference on Service Design, Korea National Chapter of Service Design Network, SungKyunKwan University, Seoul, Korea. (2013.12)
– “Digital service design for B2B customers -Focusing on Digital Customer Decision Journey”, Korea National Chapter of Service Design Network, COEX, Seoul, Korea. (2012.7)
– A study on city web identity of the city brand website – Newyork, Helsinki, Seoul city, Master Thesis, Helsinki School of Economics. (2009)
Jury –Board member of judge competition
– Traditional market package model development through Service Design
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2015.1)
– Independent living support of senior citizen for active aging Service Design
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2014.12)
– 48th Korea Design Exhibition, Digital Media Contents Category
Sponsor: MOTIE(Ministry of Trade, Industry & Energy-산업통상자원부), Korea. (2013.5)
– Awarding GD(Good Design) products, Communication Category-Graphic Design/UX/UI, Jury of GD(Good Design) Mark
Sponsor: MKE(Ministry of Knowledge Economy-지식경제부)/ Host: KIDP(Korea Institute of Design Promotion Korea-한국디자인진흥원), Korea. (2008.5.15~16/ 2008.10.16)
CREATIVE INSPIRATION WORKS and EXHIBITIONS
* Whenever I have spare time, I always enjoy creative inspiration works. I love creative life as a professional freelancer, designer.
– ‘LG Studio Brand Intro motion graphics‘, ‘CuttingEdge2013-Best Digital Designer Invited International Exhibition’, Gallery eAng, KDDC(Korea Digital Design Council), Seoul, Korea. (2013.12.27)
– ‘IBM Social Business poster’, 2013 Best Digital Designer Invited International Exhibition’, Dong Myung Univ., KDDC(Korea Digital Design Council), Seoul, Korea. (2012.12.12 ~ 12.18)
– ‘Asia Digital Design International Exhibition 2007 NID’, KDDC(Korea Digital Design Council), India. (2007.8.17 ~ 8. 20)
– 1st Private Exhibition, ‘Confusion’, Mudung Gallery, Gwangju, South Korea. (2007.3.20 ~ 3. 26)
– ‘VIDAK 2006 Member Exhibition in Akita’, JAPAN Akita Univ. gallery, VIDAK(Visual Information Design Association of Korea), Akita, Japan. (2007.2.13 ~ 2.23)
– See more Creative Portfolio >> https://www.behance.net/henrysung –
Lecturer
Technical Skills
– Marketing Automation/ Analysis: Salesforce Podot, Oracle Eloqua, IBM Unica Netinsight, Coremetrics, Adobe Omniture SiteCatalyst, Hootsuite
– Front end: HTML5/CSS3, Javascript, SQL
– 2D & 3D: Autodesk Fusion 360, Maya, TinkerCAD/ Side Effects Houdini/ Adobe Photoshop, Illustrator, AfterEffects
– Learning contents development: Camtasia
– MS Office
Military service
Sergeant, Defense Communication Command, Ministry of National Defense, Republic of Korea. (1991.1~1993.7)
Henry Sung 