This article is about my personal influencer engagement experience.
Try to be honest, friendly and show passion, love, thought leadership, When we communicate with super hero.
And then… they will be your friends. Don’t just send one-side white paper, video link, etc… for your business purpose.
1. We are human and have a life. Ask their expertise tips and like, share it.
I have several super hero friends-at least I think…. One day one of my favorite super hero posted ‘Help programming App. for Kids’, I asked more App. for my son’s programming. That was the starting point of connection with him and I also have a chance to meet other hero because of topic of ‘Tasty Beef place’ at Gangnam in Seoul. I like beer, BBQ and want to enjoy Friday night and of course him either.
Liked, share his stories, and then…. Oh~ He is curious about you and your stories or business? But don’t be disappointed even thought lots of communications with them, because they are super hero and busy to save the world.
2. You needs your friends at least one…
Once we are connected with one hero, it is easier to connect with others, because most of heroes are friends. If you are connected with some areas expert or influencers, you can easily meets another new influencers. For example, if you connect with Hulk, his friends are Iron Man, Captain America and then Iron Man’s friend is Thor….now you are able to connect with Thor!!