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The 2018 total worldwide ocean cruise industry is estimated at $45.6 billion (a 4.6% increase over 2017) with 26.0 million annualized passengers carried (a 3.3% increase over 2017).  Brand diversification of all operations is summarized below.

2012 World Wide Cruise Ship Passenger Capacity

Carnival boasts largest market share of cruise passengers

http://marketrealist.com/2015/01/key-overview-carnival-worlds-largest-cruise-company

Carnival Corporation is the largest with a market share of cruise passengers at ~47%, followed by Royal Caribbean at ~23% and Norwegian at ~10%. However, Carnival’s competitive advantage is due to scale. It operates a fleet of 101 ships, which is more than double the 41 ships operated by Royal Caribbean, its closest competitor.

 

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