9 Steps to an Effective ABM program
1. Position ABM as a Strategic Initiative Marketing and sales leadership should collaborate to define this strategy and communicate the plan and larger initiative to the marketing and sales teams. […]
Priority of B2B Marketing
B2C Marketing 담당자는 Awareness, Engagement등의 KPI의 수치를 달성하고 박수를 친후 다음 Campaign을 즐거운 마음으로 시작할 수 있지만, 반면 B2B Marketing 담당자는 Web traffic volume, eDM open rate, Lead volume? 보다 Lead quality와 Pipeline impact의 결과에 더 focus 해야한다고 봅니다 -그렇기 때문에 Data Driven approach가 B2B Marketing에선 더 중요하다고 할 수 있겠습니다. Metrics for B2B marketing success Your boss never understood meaning […]
[Airport] Asia Pacific sees strongest growth in international traffic since April 2017
ASIA PACIFIC. International traffic in Asia Pacific soared +12.4% in March, offering comfort to the travel retail industry following significant monthly volatility in the region over the last 12 months. That’s […]
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[CASE STUDY][HotelTV] HILTON RECYCLING PROGRAM
LG and Hilton Join Forces for Forward-Thinking Hotel TV Recycling Program. see Case Study Link – source from https://www.lg.com/us/business/commercial-display/resources/case-studies/pdfs/CS_Hilton_Recycle_111735_PR.pdf
Catchy Business Slogans & Taglines
“Just Do It” “Think Different” “Shave Time. Shave Money” “Because You’re Worth It” “Got Milk?” “There are some things money can’t buy. For everything else, there’s MasterCard.” “Designed for Driving Pleasure” “Every Little Helps” “Melts in Your Mouth, Not in Your Hands” “The Quicker Picker Upper” “A Diamond is Forever” “Betcha Can’t Eat Just One” “Advancement Through Technology” “America Runs […]
[Airport] The World’s Top 100 Airports in 2017
The World’s Top 100 Airports – 2017 2017 Rating 2016 Rating 1 Singapore Changi 1 2 Tokyo Intl Haneda 4 3 Incheon Intl Airport 2 4 Munich Airport 3 5 […]
2018 Worldwide Cruise Line Market Share
The 2018 total worldwide ocean cruise industry is estimated at $45.6 billion (a 4.6% increase over 2017) with 26.0 million annualized passengers carried (a 3.3% increase over 2017). Brand diversification of all […]
[Tech in Marketing] In-store Experience – Interactive Fitting Room
Smart Mirrors Might Be The Future Of In-Store Customer Analytics SHOWROOM 122 Orchard Street – schedule a visit – HQ & LAB San Francisco, CA SATELLITE Seattle, WA
[Tech in Marketing] Three Strategies for Creating Retail ‘Stickiness
source: http://www.lg.com/us/business/download/resources/BT00001837/BT00001837_3390.pdf ENHANCE YOUR BRAND IMAGE SEND PERSONALIZED COMMUNICATIONS ON THE SPOT EXTEND YOUR STORE WITH ENDLESS AISLES
[Infographic] Video Wall Display
[Marketing Glossary] Opt-in..Opt-out..옵트인..옵트아웃
Opt-in: – 사전에 수신자의 동의를 얻어야만 광고성 email(전화/Fax 등)을 보낼 수 있는 방식 – 유럽 /한국 사용방식 (2017년 기준) Opt-out: – mail을 받은 후에 거부의사를 밝힐 수 있는 방식 (email을 고객이 받고 거부하지 않으면 허락한 것으로 간주해 계속 발송 할 수있음) -미국/일본/스웨덴/ – 웹사이트에 남긴 개인정보 = 사전에 동의한 것으로 간주 – 메일을 받고도 아무것도 안하면 계정이 자동으로 휴면처리
[Tech in Marketing] Digital Signage
Digital Signage is convergence technology with Contents + Display + Network + Platform(CDNP). 2018 focasting Korea market: 총3조원시장 중 Display시장 2.09조원 World market: 총 24조원시장 중 Display시장 8.8조원 활용가능분야: 기업/공공, 금융, 교육, 건설, 소매/요식(마트, 카페, 백화점, 의류, 자동차), 물류/운성, 의료, 숙박 등. LG Information Display business English: http://www.lg.com/us/business/commercial-display Korean: http://www.lge.co.kr/kr/business/product/display#GNB LG product – Digital signage: Video wall (47′, […]
[Tech in Marketing] Digital Signage -Quick Service Restaurant Industry case study
Outdoor Digital Signage Lights Up Quick Service Restaurant Industry source -PUBLISHED BY Ron Gazzola Outdoor digital signage offers many ways to improve the customer experience in the quick-service restaurant (QSR) industry, far beyond enhancing the way digital displays look in the drive-thru lane. Super-bright, reliable outdoor digital signage displays are replacing static, back-lit posters and menu boards, and it’s the […]
The Future of Marketing Tech: Digital Signage
Digital Signage market is growing (2016 –>2020: annual growth rate 8.9%) Digital Signage in stores: encouraged customers to spend up to 30% more time browsing. 83% of business owners notice an increase in sales after installation of Digital Signage. * See past Digital Signage project of HENRY SUNG: Samsung Galaxy S
[Digital] measurement terms: CPC, CPM, CTR
Digital is every where and it makes us crazy with new Tech, AD and measurement terms. I here by summarized principle measurement terms like CPC, CPM, CTR. CPC(Cost Per Click) […]
