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Category: Insights

Industry 0

Oil / Petroleum Marketing S Oil굿오일(Good Oil)을 뜻하는 구도일 캐릭터를 전면 활용하고 있다. 구도일은 에쓰오일이 2012년 도입한 브랜드 마스코트다. 회사는 구도일 캐릭터를 패밀리로 확장해 다양한 마케팅을 선보이고 있다. 지난 8월에는 워킹맘 등 여성 고객을 대상으로 ‘구도일패밀리 응원이벤트’를 열어 호응을 얻었다.

B2B Marketing & Sales 0

Priority of B2B Marketing

B2C Marketing 담당자는 Awareness, Engagement등의 KPI의 수치를 달성하고 박수를 친후 다음 Campaign을 즐거운 마음으로 시작할 수 있지만, 반면 B2B Marketing 담당자는 Web traffic volume, eDM open rate, Lead volume? 보다 Lead quality와 Pipeline impact의 결과에 더 focus 해야한다고 봅니다 -그렇기 때문에 Data Driven approach가 B2B Marketing에선 더 중요하다고 할 수 있겠습니다. Metrics for B2B marketing success Your boss never understood meaning […]

Insights 0

Catchy Business Slogans & Taglines

“Just Do It” “Think Different” “Shave Time. Shave Money” “Because You’re Worth It” “Got Milk?” “There are some things money can’t buy. For everything else, there’s MasterCard.” “Designed for Driving Pleasure” “Every Little Helps” “Melts in Your Mouth, Not in Your Hands” “The Quicker Picker Upper” “A Diamond is Forever” “Betcha Can’t Eat Just One” “Advancement Through Technology” “America Runs […]

Insights 0

[Marketing Glossary] Opt-in..Opt-out..옵트인..옵트아웃

Opt-in: – 사전에 수신자의 동의를 얻어야만 광고성 email(전화/Fax 등)을 보낼 수 있는 방식 – 유럽 /한국 사용방식 (2017년 기준) Opt-out: – mail을 받은 후에 거부의사를 밝힐 수 있는 방식 (email을 고객이 받고 거부하지 않으면 허락한 것으로 간주해 계속 발송 할 수있음) -미국/일본/스웨덴/ – 웹사이트에 남긴 개인정보 = 사전에 동의한 것으로 간주 – 메일을 받고도 아무것도 안하면 계정이 자동으로 휴면처리

Digital Signage, 디지털사이니지
Insights 0

[Tech in Marketing] Digital Signage

Digital Signage is convergence technology with Contents + Display + Network + Platform(CDNP). 2018 focasting Korea market: 총3조원시장 중 Display시장 2.09조원 World market: 총 24조원시장 중 Display시장 8.8조원 활용가능분야: 기업/공공, 금융, 교육, 건설, 소매/요식(마트, 카페, 백화점, 의류, 자동차), 물류/운성, 의료, 숙박 등. LG Information Display business English: Korean: LG product – Digital signage: Video wall (47′, […]

Insights 0

[Tech in Marketing] Digital Signage -Quick Service Restaurant Industry case study

Outdoor Digital Signage Lights Up Quick Service Restaurant Industry source -PUBLISHED BY Ron Gazzola Outdoor digital signage offers many ways to improve the customer experience in the quick-service restaurant (QSR) industry, far beyond enhancing the way digital displays look in the drive-thru lane. Super-bright, reliable outdoor digital signage displays are replacing static, back-lit posters and menu boards, and it’s the […]

Insights 0

The Future of Marketing Tech: Digital Signage

Digital Signage market is growing (2016 –>2020: annual growth rate 8.9%) Digital Signage in stores: encouraged customers to spend up to 30% more time browsing. 83% of business owners notice an increase in sales after installation of Digital Signage. * See past Digital Signage project of HENRY SUNG: Samsung Galaxy S