9 Steps to an Effective ABM program
1. Position ABM as a Strategic Initiative Marketing and sales leadership should collaborate to define this strategy and communicate the plan and larger initiative to the marketing and sales teams. […]
Priority of B2B Marketing
B2C Marketing 담당자는 Awareness, Engagement등의 KPI의 수치를 달성하고 박수를 친후 다음 Campaign을 즐거운 마음으로 시작할 수 있지만, 반면 B2B Marketing 담당자는 Web traffic volume, eDM open rate, Lead volume? 보다 Lead quality와 Pipeline impact의 결과에 더 focus 해야한다고 봅니다 -그렇기 때문에 Data Driven approach가 B2B Marketing에선 더 중요하다고 할 수 있겠습니다. Metrics for B2B marketing success Your boss never understood meaning […]
[Digital] measurement terms: CPC, CPM, CTR
Digital is every where and it makes us crazy with new Tech, AD and measurement terms. I here by summarized principle measurement terms like CPC, CPM, CTR. CPC(Cost Per Click) […]
Digital Casanova, customer-centric
‘If you would be loved, love’ Casanova, 18th-century Italian adventurer best known for his legendary womanizing. More than 100 female and about 30 years, He had been female psychologist and the […]
Influencer engagement
This article is about my personal influencer engagement experience. Try to be honest, friendly and show passion, love, thought leadership, When we communicate with super hero. And then… they will be your […]
Henry Sung 